So Keep is official and launched. It looks really great, I love the idea of quickly colouring your notes, and the interface is much cleaner than Evernote or even Wunderlist, and certainly a hell of a lot cooler than Scratchpad. In fact, the browser based interface https://drive.google.com/keep/ just looks amazing. Simple, immediately understandable and very fast.
But what first strikes me is that this product seems to be best for Google users only. I realise that Google will eventually release it everywhere (as they are planning to do with a lot of products i.e Google Now) but how long will it take them? People are so used to Evernote that it'll be hard to switch, which will be made much worse if the users of Evernote are on iOS devices or a phone with a version of Android lower than 4.0.
I would love to start using this app regularly, especially considering it runs so quickly on my Chromebook (compared to Evernote which is extremely sluggish) but I feel like it's another burden on my already fragmented productivity apps.
Hopefully it'll get better and more compatible quickly. But for now, I'll stick with Evernote. I hope you're listening Google.